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Internet Marketing and Advertising Ideas

Website owners wanting good ideas for marketing and advertising are always seeking new and ingenious advertising and marketing methods. Of course, all business website owners want their ideas and efforts to bring in more internet traffic and increased revenue.

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Marketing and Sales Online

Online Marketing and Sales courses can resolve issues for students who need to work while earning a degree that will improve opportunities for success and advancement while on the job. And specializations in Marketing and Sales help improve a company's bottom line, triggering astute companies to encourage employees to further their education in Marketing and Sales degree programs by offering to assist with tuition reimbursement.

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The Green Janitor Fraud

Prepare yourself for a barrage of "Gone Green" promoters who see the Green movement as a brand new marketing opportunity. The present promotion is on a bevy of Green products as chemical manufactures convince the world that a Green product produces a Green program. Therein lies the fatal flaw as company after company adopts the belief that a Green program comes in a bottle. So, what happens when your competition also toss a couple of Green products for this workers as well? This creates a GreenWash affect purposely designed to mislead others that a Green program comes by self-coronation. Can Green program will not come from a new Green product. It comes from the practice of the janitorial crew that are often the missing piece to the Green program puzzle.

the fallacy is that practice does not evolve out of a tool. It is obvious that you cannot become a great mechanic by purchasing a great set of tools. Neither will you suddenly become a great golfer because you bought a new set of golf clubs. A woman will not lose weight by buying a dress that is two size too small. Going Green means you have a basic working knowledge of Green Practices as well as a new set of products on the cart. The workers are equally as important as the products being used.

For example, does the working staff really understand that a microfiber can be used without chemicals? Do they use the "Spray and Wipe" routine instead of allowing for "Dwell Time" for the new product? Do they understand how to remove dust rather than just moving it? The old janitorial processes do not easily fit into the new generation of Green practices. What makes us think that the person showing up for work understands how to apply a new environmentally-safe product, or use a resigned mop and bucket system? Issues like cross-contamination and infection control are pressing issues as diseases like MRSA spread through the school or workplace. This means that the Green credentials of most janitorial services is little more than a veneer that hides an standard program with token Green products thrown in. There is only one true Green Clean credential in the market today is the federal trademark offered by the Green Clean Institute.

It is necessary to understand that the janitorial world is in transition from a "task oriented" business to a superior "service oriented" business. Janitorial services have new mandates, higher expectations, and are expected to provide Green program that will protect the safety, health, and future of all those who inhabit our buildings. The word custodian has a rather profound meaning. If infers that these group of workers have duty to the health and welfare of the community they serve. We have discovered that we can no longer pollute the world at large, and we cannot pollute the workplace through the caustic chemicals and sprays commonly brought by those who clean the buildings.

This is why clinging to the old practices while using a Green product or two is a fool's errand and a hoax that needs to change. Instead of pretending to be Green in your janitorial program, why not take the steps to fully integrate your service with the full program. This does not mean that you need to go vegetarian, trade your car for a bicycle, or run off to save the whales. We all know that the Green movement is here to stay, and it is well past time go into the full Green program. A Green program is the culmination of three factors: a Green Agenda by those making decisions, the inclusion of Green Products, and the training needed for Green Practices by the workers. It is well past time that we end the Green fraud and become Green Clean certified janitorial services.

Green Clean Institute offers its trademark certification program for janitorial company. Green Clean certification with our training and certification program. Improve your janitorial company with our firm certification for Green Clean

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